Case Study
Goody (2009-2017)
Inspired by the latest trends and innovative technologies, America's no. 1 hair brand, Goody, brings revolutionary styling lines and accessory collections. @goodyph
Workscope includes:
- Brand activation
- Sponsorships and community engagement
- Collaborations and brand alignments
- Merchandise sourcing and printing production
- In-store promotions and POS development
- Event concept, management and production
- Digital and social media marketing
- Media relations
- Celebrity affiliation
- Exposure to industry experts
- Influencer engagement
- VIP celebrity placements
- Content marketing and copywriting
- Editorial and illustration images production
- Press and celebrity events
- Media monitoring
Other