Case Study

Goody

Inspired by the latest trends and innovative technologies, America's no. 1 hair brand, Goody, brings revolutionary styling lines and accessory collections. @goodyph

Workscope includes:

  • Brand activation
  • Sponsorships and community engagement
  • Collaborations and brand alignments
  • Merchandise sourcing and printing production
  • In-store promotions and POS development
  • Event concept, management and production
  • Digital and social media marketing
  • Media relations
  • Celebrity affiliation
  • Exposure to industry experts
  • Influencer engagement
  • VIP celebrity placements
  • Content marketing and copywriting
  • Editorial and illustration images production
  • Press and celebrity events
  • Media monitoring