Jenna Sy

Jenna Sy is a brand experiences specialist and publicist based in Manila. She graduated with a degree in Applied Economics from De La Salle University Manila. She, then, studied Mandarin in Beijing Language and Culture University for two years. In Beijing and Manila, Jenna became exposed in several international organizations which had helped her begin her career.

To further her knowledge, she took up her post-graduate degree in International Management in China – awarded Merit in SOAS, University of London. Jenna now continues to utilize her skills from sourcing/purchasing to marketing and publicity. She covers lifestyle retail brands including home, fashion & beauty and nursery/kids, as well as children’s and motoring live entertainment and theatre.


Brand Experiences + Publicity

  • Brand activation
  • Sponsorships and community engagement
  • Collaborations and brand alignments
  • Merchandise sourcing and printing production
  • In-store promotions and POS development
  • Event concept, management and production
  • Exhibition and trade show support
  • Digital and social media marketing
  • Media relations
  • Celebrity affiliation
  • Exposure to industry experts
  • Influencer engagement
  • VIP celebrity and product placements
  • Content marketing and copywriting
  • Editorial and illustration images production
  • Press and celebrity events
  • Media monitoring